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It is time for the community to change its perception towards models-Mr Chuka University

For the public knowledge, it will be much better to lightly explain who a model is. A model is a person given task using his/her pose or body to display art hence to showcase fashion items; starting from jewellery ,clothes ,shoes and so on. For the recent years, models have been mistakenly identified as instruments of moral decay painting an image full of negativity .The common stereotype that models are members of LGBTQ should be stripped off peoples mind. Some behaviors are far from a career someone chooses to pursue. 
Mr Chuka University 2024  Eugene Masika poses for a photo with Miss Chuka University 2024 Hellena John at the pavilion grounds. Modeling has a huge power to impact the society positively.

Never should anyone be too fast to judge from a few cases that have surfaced. Personally, I have faced a lot of discrimination severally starting from my dress-code, walking style to my personal conduct with people but I soldier on regardless keeping in mind the purpose of my art and how impactful it can be to the society.

Classifying models under one umbrella of negativities isn’t something to be clapped for but to be scrapped off completely.
I purposely attended Mr. /Miss Embu university beauty pageant and I was convinced that there is much talent hidden in  individuals, ladies full of creativity, gents with capacity and ability beyond admiration. It was an extravaganza to emulate among many that I have attended.Any parent witnessing his or her child showcasing could confidently say he or she raised an icon for the society.

A week later, the crowned winners of the beauty pageant visited a children's home to give back to the community, an act of kindness and bravery that was admired by many. The crown owners couldn’t hold back their skills as they showcased their eye catching smile and turns in front of the needy young souls. Brightened smiles of the young ones was worth to watch as they also tried to engage in the cat-walking as they vowed to be models in the future.It was a day that could stick in their young minds instilling another goal they set to achieve.

Projects that our beauty and brains models are undertaking all over the country is a lot to mention, from cleaning various towns in Kenya to planting trees for the sake of our climate. This is something that everyone should be proud of.

I am a face of Chuka University; a prophetic university, and every day I think of how I will make Chuka University and the community around a better place through the art of fashion and modelling. And there is no resting till it’s done.

However, there is no rose without thorns. There have been few cases about models that have misused their crowns and used their influence to release explicit content and pornography. It’s so unfortunate. Various modelling agencies have put in measures to control such misconducts. It’s something that needed to be addressed and eradicated as soon as possible and we are happy to say that actions taken will handle such cases appropriately.

Beauty pageantry has its own challenges yet to be understood by the community. Starting from limited opportunities for diversity to low pay in the case of upcoming models who are trying to establish themselves to be super models. Sometimes their investments goes in vain as the industry has fake promoters and corruption. These are among major problems enough to kill a king's or queen's dream in the making. It’s time for the community to stand with models and promote the art of fashion as positive give back of models to the community is outstanding.

By EUGENE MASIKA,  Mr Chuka University

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