Follow Us on Social Media

Does the online presence translate to the “ground”?

 Kitui governor Charity Ngilu has no doubt a massive following on social media with thousands of fans trooping to her verified Facebook and Twitter pages for major moves ahead of August 9 general elections.

Kitui Governor Charity Ngilu thanks her Twitter followers on hitting 400,000 mark. Photo/COURTESY

Collectively, Ms Ngilu has slightly above 700,000 followers. Her biggest fan base is on Twitter where she commands over 400,000 followers. 

On Facebook, the number is lower with only 300,720 friends following her campaigns on the biggest social media channel in the world.

Mama Ngilu thanks her followers who wish her best. But does the online presence translate to the “ground”?

The tech-savvy county boss seems to enjoy the limelight as thousands of her fans share, comment and like the topics she posts.

On May 20 this year, Ngilu invited her Facebook friends to follow her on Twitter handle @mamangilu. She said, “Let the conversation continue. THANK YOU!”.

Machakos governor Dr Alfred Mutua follows only five people on Facebook. In turn, he has 782,000 followers and counting.

While his Facebook account has predominantly county grassroot projects, Makueni governor Prof Kivutha Kibwana has less pomp but more action, according to our online reviews. He is the least followed Ukambani governor.

The use of social media is relatively cheap compared to advertising since one only needs netizens to view their posts plus a highly competent social media manager to weed out internet gaffes. An additional knowledge the landscape will come in handy too since having data bundles alone is not enough to gain popularity online.


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